The 5 Tea Mistakes Coffee-First Café Owners Keep Making
Tea is rarely underperforming because customers don’t want it. More often, cafés have built a system that teaches staff and customers to ignore it. Here are the five mistakes keeping tea stuck.
Stop handing customers a tea project
Tea often underperforms in cafés because the system makes it slow, messy, and hard to recommend. Here’s how better workflow, staff language, menu placement, and pricing can lift tea sales.
Why Tea Is the Next Afternoon Revenue Stream for Coffee Shops
Coffee shops already own the morning. But the quiet 1–5 pm window may be one of the biggest untapped beverage opportunities — and tea is perfectly positioned to fill it.
Beyond the Buzz: Why Matcha Captures Today’s Zeitgeist
Matcha: The Ancient Green Fuelling Today’s Zeitgeist If you’ve scrolled through Instagram lately, flipped through a wellness magazine, or passed by your local café, you’ve probably noticed something: matcha is everywhere. In my 27 years...
Fantastic Summer Tea Recipes
As the summer heat lingers, finding your own ways to cool down has become more than just a necessity—it's a beloved ritual of the season. Whether you're whipping up something fun for the kids, hosting friends on the patio, or winding down beside a crackling fire, there's something deeply satisfying about sipping a refreshing iced tea you made yourself. These three iced tea recipes are easy to prepare, crowd-pleasing, and perfect for those golden summer moments when time slows down and a cool glass in hand makes everything just right.
Navigating the Leaves: An Exploration of the Global Tea Supply Chain
Navigating the intricate journey from leaf to cup, the global tea supply chain exemplifies a blend of tradition, innovation, and resilience.
The tea supply chain continues to adapt and evolve in response to globalization, climate change, and shifting consumer preferences, ensuring the enduring presence of this cherished beverage in households worldwide.
The tea supply chain continues to adapt and evolve in response to globalization, climate change, and shifting consumer preferences, ensuring the enduring presence of this cherished beverage in households worldwide.
